The Ridge Market Place welcomed its newest retail establishment last week as “Alpaca and Things” opened its doors to enthusiastic shoppers eager to explore the store’s unique offerings of alpaca products and sustainable goods.
Located between Target and Ulta Beauty, the 2,400-square-foot boutique features an extensive collection of items made from alpaca fiber, including clothing, accessories, home goods, and artisanal crafts, many sourced directly from New England farms and global fair-trade cooperatives.
“We’re thrilled to bring something truly different to Rochester’s retail landscape,” said owner and Rochester native Jennifer Morales during the grand opening ceremony. “Alpaca fiber is incredibly soft, hypoallergenic, and more environmentally sustainable than many traditional textiles. Plus, we’ve created a shopping experience that connects customers with the stories behind these wonderful products.”
Morales, who previously worked in sustainable fashion in Boston, returned to her hometown to launch the business after developing relationships with alpaca farmers throughout New Hampshire, Maine, and Vermont. The store showcases products from over 15 regional farms, with information about each farm’s practices and the specific alpacas whose fiber went into the products.
“Each item comes with a tag telling you which alpaca provided the fiber,” explained Morales. “Customers can even scan a QR code to see photos of the animals and learn about the farms where they live.”
Beyond apparel, the store offers an eclectic mix of alpaca-themed gifts, educational materials about sustainable agriculture, and a selection of complementary products made from other natural fibers and materials.
The “Things” portion of the store’s name refers to its collection of environmentally friendly household goods, personal care items, and gifts that align with the company’s sustainability mission.
Local economic development officials have welcomed the new business as part of a trend toward more diverse retail options in Rochester. “Specialty stores like Alpaca and Things help differentiate our shopping districts and draw visitors from throughout the region,” said Economic Development Director Thomas Richardson. “We’re seeing increased interest from unique retailers who recognize Rochester’s growing appeal as a shopping destination.”
First-day customer Sarah Jenkins was impressed by both the quality and the educational aspect of the store. “I came in curious about alpaca products and left with not only the softest socks I’ve ever owned but also knowledge about why alpaca farming is more environmentally friendly than other fiber production. The personal connection to the farms makes shopping here special.”
The store has partnered with Brookvale Alpaca Farm in Barrington to host monthly “Meet the Alpacas” events in the shopping center parking lot, with the first event scheduled for next Saturday. These events will allow visitors to interact with the animals and learn more about alpaca husbandry and fiber production.
“We want to be more than just a retail store,” Morales said. “We see ourselves as ambassadors for sustainable products and the alpaca farming community.”
Alpaca and Things has created eight new jobs in Rochester and plans to source additional products from local artisans who work with natural fibers. The store will be open seven days a week, with extended hours on Thursdays and Fridays.
“The response from the community has been incredible,” Morales added. “We’ve already had requests to host knitting groups, school field trips, and sustainable fashion workshops. We’re excited to become a community hub for people interested in natural fibers and sustainable living.”
